TLDR: Performance Max improves CPA by up to 44% vs Search campaigns – start testing it now! For all those that don’t know what Performance Max for Google Ads is, it’s the new campaign type in beta that allows Google Ads to create ads in a similar fashion to Responsive Search ads, but with images […]
Blog
Drive value with B2B PPC advertising
You have a product or service that you know will appeal strongly to other businesses. The senior management team in your company has allocated a marketing budget for you to promote those products and services online and offline to make sales and to gain market share. Online, you’ve decided to use a mixture of pay-per-click […]