Lee Moran


Lee Moran

Lee started his career at Havas Media within the Havas/Arena merger of PPC departments back in 2013. Starting as a PPC graduate, he worked on clients such as Tesco blinkbox, Clubcard TV, Haven Holidays & ZSL (London Zoo), developing a solid grounding of PPC (Google Ads).

Moving onto Forward3D (now known as ForwardPMX) Lee begun within the Net-A-Porter team, being assigned to the Net-A-Porter’s The Outnet and The Hut Group’s MyProtein and Lookfantastic brands. Whilst developing significant experience in e-commerce, Lee also moved into the world of B2B and begun working with Trend Micro, a global antivirus software, delivering consumer, SMB and Enterprise level advertising.

Near the end of his time at Forward3D, Lee also assisted in the onboardings of various clients such as Esty UK, Moo.com and Protein Works, gaining extensive knowledge of the onboarding process at the highest level.
After Forward3D, Lee took time to delve into freelancing and scaled a Harley street based private therapy clinic to help achieve three times the level of revenue through the use of PPC (Google Ads), SEO and Facebook/Instagram.

A slight twist in his career, Lee moved away from pure PPC to become a Paid Media Manager at agency Threepipe for the major client English Cricket Board (ECB) and Marylebone Cricket Club (MCC/Lords), where he headed up a team that oversaw the English National and International cricket for 2018. He worked across PPC (Google Ads), Facebook/Instagram and Display Programmatic (Sizmek/Brightroll) delivering a significant return on investment from a six-figure digital summer budget, despite significant challenges such as GDPR.

At the end of 2018, Lee moved into contracting and begin working with a small agency called Altair Media to help develop their PPC offering and support their PPC services. In April 2019, a pitch opportunity arose for a global logistics company called Crown Worldwide. After a competitive pitch against much larger agencies, Lee assisted in the winning of the new client and proceeded to onboard and work with the client over a large PPC restructure process scanning across 35 countries.

Moving into 2020 and in a post pandemic world, Lee begun working as a Head of Digital working for a start-up agency called Focus on Media. Working across PPC, Facebook/Instagram, Display Programmatic (DV360) and SEO, Lee’s main challenge was to transform a previously offline media buying agency into a digital first agency to help adapt to the new normal of a post pandemic world. Over a 6-month period, processes within the agency where automated and digitalised, the Google Tech stack was onboarded (SA360 & DV360), a programmatic trade desk was created (DV360/Avocet) and their first SEO client was won (laying the foundations of a future SEO department).

From the start of 2021, Lee now works with an Ad-Tech consultancy called Percept Audit, who partner with brands such as Vodafone Global, ITV, BrandTech and Bourne Leisure. Spanning over 15 countries and €200M of yearly digital media spend, Lee’s focus is to audit and provide recommendations to help save spend and increase revenues of brands, with average savings made between 7%-13%. Lee also provides regular training and upskilling workshops with teams to help maintain the highest level of paid media strategy and implementation.

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